Pragmatic Conservatism

Virginia Gubernatorial candidate Bob McDonnell is running on Pragmatic Conservatism:

“Bob’s approach,” says an adviser, “is to take conservative principles and apply them to practical problem-solving. His target audience is that average swing voter, who wants to know that your values are close to his and that you’re going to solve problems.”

If McDonnell wins, and polls suggest he'll win in a blow-out, expect to hear more of that phrase, "Pragmatic Conservatism".